Marketing Research Experte
Ted Finlay
Kontakt
ted@pettinella-consult.de
M. +1 770 442 810 1
I turn data into strategy! With deep expertise in market research, consumerinsights, and global analysis, I translate complex data into clear, actionable narratives. My strength? Driving informed decisions through compelling storytelling and data-driven brand strategies.
Skills & Expertise
Market Research Leadership
Extensive experience in leading market research functions, including planning, execution, and communication of both quantitative and qualitative studies.
Proven ability to manage up to 35 primary research projects annually and drive strategic insights across industries.
Consumer Insights & Brand Strategy
Expertise in transforming consumer data into actionable insights for strategic brand planning.
Skilled in brand health tracking, market response analysis, and creating tailored strategies to enhance market positioning.
Data-Driven Decision Making
Proficient in advanced statistical analyses, including conjoint analysis, key drivers, and volumetric forecasting.
Adept at using data to shape business strategies and guide cross-functional teams in achieving organizational goals.
Cross-Industry Expertise
Comprehensive experience across various industries, including animal health, pharmaceuticals, CPG, media, advertising, and hospitality.
Strong track record of leveraging market insights to inform product development, advertising, and customer engagement.
Global Market Analysis
Skilled in managing complex global projects, including consumer segmentation, patient journey mapping, and competitive intelligence.
Familiar with diverse cultural and market dynamics, ensuring insights are actionable and relevant.
Strategic Storytelling & Communication
Exceptional ability to synthesize complex data into clear, compelling narratives for senior management and stakeholders.
Experienced in delivering impactful presentations and fostering datainformed decision-making.
